As of today, my triple-book release is nine days old! Still very new :) But now that all of the hard creation process is done (you know, writing, editing, creating covers, formatting, etc), the truly hard part for me begins.
Marketing my books.
I would say “as a self published author, this is especially important,” but let’s be honest, this is vital for ANY author. You may have created this extremely awesome and wonderful book for people to read…but how do you get the word out?
With the original books 1 and 2, I fell considerably short in my efforts. And I didn’t take advantage of social media, which is probably one of my biggest mistakes.
I bought ads now and again on Amazon, but that was it, and I was never consistent. I got tables at conventions, gave my cards out to everyone I could, but that can only take you so far, and I’m starting to discover that handing your card out does very little (not to say I’ll stop doing that.)
So now I’m pushing harder, and trying things I hadn’t tried before for marketing.
Among them? Facebook and instagram ads. I just started them after a photo session of the eBook editions (thank you to my wife Beck for taking and editing this photo, it turned out beautifully,) so we’ll see if it works out. I also updated my facebook author’s page with a ‘shop now’ button and tagged my products, which is a feature I never knew you could do!
I’m also heavily pushing my first book on Amazon ads.
Already I’m quite happy with how the books are doing in the Kindle Unlimited store. I’ve had record numbers of reads for multiple days! Each book is already doing far better than the previous books ever did. Hopefully I can keep this going and build some more momentum!
I cannot over emphasize how important marketing is to success with your books. Don’t spend so much time and effort on it that you never get your next book written, but don’t dismiss it, ESPECIALLY if you’re a debut author and no one knows your name yet. Get the word out. Get your name out there.
And then get to work on your next book! Because if you hook readers, they’re gonna want more!
I’ve done a lot of the back-end work for marketing now, so I feel like I’m ready to focus on book 3 of the series again. In fact, this week I already started work on it again! But more on that later :)
For now, I hope the beginning of everyone’s holiday season has gone well!
Hi everyone, it’s here!! The day has arrived, and three books in the Sword of Dragons series are available in print and Kindle! :D Click the covers below or the links beneath them to go to their store pages!
Hi everyone, today is gonna be one jam-packed blog! It’s been over a year in the making, but the 2nd editions of the first two novels in the Sword of Dragons series, along with the print edition of the Orc War Campaigns anthology, finally have a release date! This also means that I finally show off the covers!
If you’re new to my blog, a long time ago I announced that I was working towards this goal. One of the many changes in the 2nd edition was a unique title for the first book, previously just titled “The Sword of Dragons.” Now it is known as “Rise of the Forgotten”!
So without further ado, I give you book 1’s new cover! (Click image for larger version)
But wait, there’s more! As I said, this is a triple-book release event! So I now give you the cover art for Burning Skies:
And finally, the one cover I’ve given no hints or previews to whatsoever over the past year, the cover for The Orc War Campaigns:
One of the things I’m hoping you’ll notice right off the bat is that the artwork is a similar style across all three. In my search for cover art, I was fortunate enough to find an artist on Shutterstock named Vuk Kostic whose artwork was exactly what I was looking for, and he has posted copious amounts of artwork with dragons! So it gives me a large pool to choose from :)
I am very happy to have spent the money to purchase the rights to utilize his artwork, and at least for the time being, I plan to utilize his artwork for all future Sword of Dragons covers. I highly recommend checking out his Shutterstock page to see what else he has, he’s a fantastic artist!
There’s been far more done to the books than just shiny (actually matte) new covers! I have proofread all three books several times over the past year and found numerous items to change, some of which I noted in my previous blog. The pacing and flowing should be a lot better, and this will make them even more enjoyable to read :)
Not to mention maps! There are maps inside the books!!!
Release Date Announced
Even better news, I’ve officially settled on a release date for all three books…and it’s just around the corner! Drum roll, please….
November 16th, 2018
Yup, you read that correctly, this coming Friday!
In fact, as soon as Amazon approves everything, the Kindle editions will be available for pre-order! I’ll update my facebook author’s page as soon as I get notification with links to where you can go to pre-order!
Unfortunately KDP has no method for allowing pre-orders of the print editions, but fear not! As soon as I possibly can, this Friday I will post links to them once they are available!
Thank You Followers and Fans
I want to thank all of you, my readers, my fans, everyone. This has been a tremendous effort that has been on top of considerable life changes. Since I began this undertaking, I lost my Mom, married my wonderful Starshine, and moved. Through it all, I’ve received nothing but encouragement and support from everyone.
It means the world to me. I hope you all feel like this was worth it, and I hope you enjoy. I look forward to hearing what everyone has to say about them!!
If you talk to just about any business person, most of them agree on one thing – marketing is vital to the survival of most businesses! But what is marketing, exactly? And how does it apply to self-published writers?
The initial answer seems obvious – pay for advertisements. Amazon KDP and KDP Select is probably most self-published authors’ best avenue, though it isn’t the only one.
However, there’s more that a writer can do than just paid ads, and I myself am brewing up plans for future marketing efforts! Not to mention, in today’s blog, a very special reveal is at hand… ;)
But I’m getting ahead of myself. First lets talk about a couple of other marketing actions you can take as a writer.
Yes, you read right. T-Shirts. T-Shirts can be one of the best marketing tools you have outside of internet ads, and it can be surprisingly affordable!
For me, initially it was just an idea to wear a shirt myself with my novel’s cover on it, but you can use them in more ways. Have a pre-order going through a venue like Kickstarter? Make a t-shirt one of the tiered bonuses! Got a table at a convention? Have some t-shirts on hand to sell or even give away as part of a bonus if they buy your entire set or something.
Or even just have a method of selling them to any would-be hardcore fans!
If you’re thinking to yourself “I’m a no-name author, why would anyone want to buy a shirt of my books?” You might be surprised. Someone somewhere could fall in love with your novels, and want to proudly show off their fandom! But they can’t do that unless you have a way for them to do so.
And one thing I will say: make sure the shirt is incredible and eye catching, just like your cover should be! Sure you could take your front cover and slap it onto a T-Shirt and voila, insta-fan-material. However, my friends at Guildhall Galatea and Color Me Impressed have shown me the value of a design geared towards a T-Shirt, rather than a book cover, and the results speak for themselves!
Not only am I excited to wear the shirt, but I’m hoping people may want to order some for themselves!
And yes, you’re seeing that right…while not the full cover, you just got to see more of the cover for the upcoming “Rise of the Forgotten,” the 2nd edition of book 1 of the Sword of Dragons series!!! :D :D :D
Maps and More!
When I was a teen, I remember buying the video game Everquest, one of the earlier MMORPG’s (Massively Multiplayer Online Role Playing Game.) One of the coolest things that came with it was a cloth map of the world of Everquest!
I’ve since lost that cloth map :( But I never forgot it, and started collecting other fantasy maps, especially from the Elder Scrolls. I’ve wanted to find a way to offer maps to readers (other than just including them in the books) and finally have an avenue.
While chatting with the folks at Guildhall Galatea and Color Me Impressed, we started talking about possibly printing my maps on cloth. I immediately loved the idea, so I went right out and found some material that looked good, and we did a test print. And while it is a low-res, small test print, I was highly impressed with the result!! As such, full-sized, full resolution maps of Edilas and Devor will be printed soon :)
What can I do with these? I’d love to either include them with box sets of the books, or find a way to have them on sale separately. Plus, at conventions, they would help me stand out from all other other authors! And if I really do a kickstarter as a way to preorder, then these maps can be one of the tiered rewards!
This is just the beginning, however. I don’t want to say too much in case everything doesn’t work out, but there may be some other incredible goodies on the horizon to accompany the Sword of Dragons :D
That’s all I have for today, everyone, but I am so excited about all of this! I hope you are too, and I hope my fellow authors out there get some ideas or inspiration from these examples
I apologize for the lateness of this past weekend’s blog, it has been a busy holiday weekend for us. But I have some good news! In that time, I was able to post the first maps of Halarite!
It’s been a very, very long time coming, but I’m so happy to finally have these ready to go. I’m also happy to say that I’ve seen these in my first proof copy of the 2nd edition of Rise of the Forgotten (Sword of Dragons book 1) and they look fantastic in print!
Without further ado, click on each image below to see the larger version :D
First, the overall, low-detail map of the world of Halarite, as known by the Four Kingdoms of Edilas. You can also see the political borders of the kingdoms in this version.
Next is the higher-detailed map of Edilas, the continent central to the first novel of the series, and home to the Four Kingdoms!
I’m really excited about these maps, and I’ve even started looking into poster-sized prints of them. Perhaps when I release the 2nd editions, I’ll find a way to sell them as a box-set and include printed maps with the box set! What do you think?
Oh, and that 1st proof of Rise of the Forgotten I mentioned? It looks incredible! There are a few parts of it that need fixing, mostly with alignment, but I think I’m just about ready for a cover reveal early on in the new year!
Thanks for reading, and I hope you enjoy this exciting development!
Due to the busy schedule ahead of us and the upcoming U.S. holiday, I won’t be able to write a blog today, and I probably won’t be able to next weekend either :( I’m really sorry!
However, I wanted to leave you all with some good news and with a question!
First the good news: I’ve completed the final edits for Rise of the Forgotten! I’m really excited about this, because there’s not much left for me to do before I can setup and order a proof copy! I’ve already purchased the license for cover art for books 1 through 3 and the cover art for Orc War Campaigns, so all I have left to do is finalize the maps!
And one other thing to finish, a part I’m struggling with…the “About The Author” page. I don’t like what I’ve written in the 1st editions of books 1 and 2, but I don’t know how to re-write it. I’ve already had one friend give me really good suggestions on facebook, but, my question to you all:
What are some of your favorite “About The Author” pages that you’ve read before? Or, if you’re a writer, what have you written for yours in the past?
Thanks for reading, and to those celebrating this weekend, Happy Thanksgiving!
I’m excited to write this blog post today, because I’ve been hinting around my new writing project for some time, but I’ve not actually made any official announcements.
As many of you know, my life has been extremely crazy and busy lately, between moving, wedding plans, and work going through a busy period, so I knew I was not going to get the 3rd book of Sword of Dragons finished in time for its planned release.
In fact, I’ve not had a chance to really focus on writing the 3rd book at all, I don’t have the time to devote to it. But with all of my conversations with my fiancee about book covers, and all of the research I’ve done online, I knew there was a project I could do that would allow for very short spurts of work on it between the busy times.
The Sword of Dragons novels have all received high praise from those who have read it, but getting people to give it a chance has been a difficult task. All of my market research and discussions with other authors and my fiancee point to several factors, including but not limited to the cover.
As such, I am officially working on the 2nd edition of books 1 and 2 of the Sword of Dragons series!
What does a 2nd edition mean? More than just a new cover. A whole lot more! But let’s start there.
The New Covers
As I talked about in my last blog, I’ve learned that keeping marketing in mine from the get go has been important. This was a key focus for when I started working on new covers for books 1 and 2 while also planning covers for book 3 and for The Orc War Campaigns. I wanted to create a theme that could be carried through all 4 books, as well as be something I could carry into the rest of the series beyond book 3.
My focus on marketing this time around actually was a big help in coming up with the final cover layout for the entire series! I also followed the advice of publishers, editors, and cover artists, and created multiple versions for each novels’ cover, and then worked with several people to decide which one worked best, and even how to make the chosen one for each book better.
This involved sending the version to everyone helping me, as well as following my fiancee’s advice and taking a screenshot of an Amazon page, and editing in the versions of my cover to see which stood out best, and how my improvements to them changed how it popped on Amazon.
The result? 4 very amazing covers! That I can’t reveal just yet.
*ducks* Hey don’t throw things at me! ;) But seriously, I am not yet ready to reveal the covers. What I can tell you is test prints have turned out amazing, and even Christian, the man who made the cover for book 1, agrees that the new cover scheme is well done and works well with my genre.
Where did I get the cover art? That was where a ton of my time was spent: looking for cover art. And I ended up finding a cover artist on some stock photo websites who has done several pieces of dragon artwork that is stylistically similar. This allowed me to find 4 pieces of cover art that are stylistically similar, and I have knowledge that there is plenty more for me to use for future books.
The best part is, being stock art, I can buy the rights to use them on the novel. No legal issues, no ‘I hope they don’t realize I used their art without permission.’ I’ll have followed all proper procedures and will have legally procured the rights.
However, before I did purchase the rights, I took the watermarked, low-res versions of the artwork and made test covers, then printed them out to ensure they would look good. This is a method I intend to use from here on out, to ensure that I don’t spend money on cover art that I end up never using. I am, after all, working on a very limited budget.
Maps Will Finally Be Included!
I’ve heard it from countless readers: maps are a must! So the 2nd edition of books 1 and 2, and all future volumes of Sword of Dragons will include maps. I’ve had physical copies for a while, but haven’t had a chance to get them scanned, and a visit a couple months ago to Office Depot to get them scanned was highly disappointing, resulting in totally useless files.
Thanks to Wayne Adams from VtW Productions, I was able to get high-res scans finished last weekend. This means I now have digital copies to edit and prepare. These will first be made available on the website, http://www.theswordofdragons.com/, but will also be included in the novels. I hope this will be a big help to everyone who reads the novels!
My original plan with the 2nd editions was to do another set of proofreads to catch any spelling or grammar issues. As I started on book 1, it became very clear that my first published novel was in need of some serious TLC beyond copy-edit.
I am not changing the story, but I am fixing up how the story is told. Sometimes this means very few changes, but sometimes this means entire paragraphs are rewritten.
My beta readers have read through the rewrite of chapter 1 and thoroughly enjoy the changes, while noting that even though they have read the original version several times, the changes weren’t distracting. In fact, this is what I am working on right now, and am about 1/3rd through book 1.
Furthermore, Wayne and 2 of his friends have volunteered to perform copyediting on books 1 and 2! So this will further ensure a polished edition :)
But…book 1. Hmm. The Sword of Dragons book 1. Naw, that needs a better title.
Naming Book 1
When I first prepared book 1 for publication, Christian insisted that I should give book 1 its own unique title, different from the series title. I didn’t listen. And now I regret that decision.
So that will be part of the change in the 2nd edition. Book 1 officially has its own title! *drum roll*
Rise of the Forgotten
It fits quite well, not just in a big way, but in many small ways :) Plus, giving book 1 a unique title has allowed me to keep a theme for the covers of all novels. (And yes, I just showed you a sneak-peak of book 1’s cover ;) )
Those are all of the big changes coming in the 2nd edition! “What about book 3” you might ask? Well, that already has a title and a cover! But I still need to finish the actual manuscript. The Orc War Campaigns also has a cover, but again, I need to finish edits on it before it is ready for release.
“When will these be released?” I do not yet have a timeline for that, and I’m hesitant to try to set one at the moment. There’s still too much going on in my life to be able to predictably work on the edits. But I am working as diligently as possible, and I am looking forward to revealing more as time goes on!
I hope with these 2nd editions to please the fans I already have with a nice, polished, worthwhile product, while also attracting new readers!
Thanks for reading! :)
Trials and triumphs of writing, finding an agent, and publication.