Tag Archives: Steampunk

Print vs. eBook – Marketing Focus

Hi everyone!

Last weekend, Beck and I attended the first annual WhimsyCon, a new Steampunk convention in Denver that essentially replaced the defunct Anomaly Con.  While we were there, we attended a few panels on writing, self-publishing, and story-building.

One of the panelists that we saw a few times was a self-published author who makes six figures a year!  Who wouldn’t want to do that with writing?  So we eagerly attended his panels.

For the most part, I was pleased to find out that Beck and I were already on the right track, with our rebranding and focus on marketing with my books.  One of the things I didn’t necessarily agree with, however, was his idea of ‘write and publish as much as possible.’  To the point that he is publishing well over a dozen fiction novels per year.  I’m curious if he’ll be able to maintain that pace for very long.

Image Source – http://www.buzzfeed.com

However, in all of the panels, including his, one thing came up that didn’t surprise me, but I’d never before considered with my own previous work…focus on eBook vs. print.

This author (and forgive me, I can’t remember his name…) pointed out that almost all of his sales were eBook.  A very, very, very small percentage of his sales were print.  And he even said that, ‘focus on eBooks’ and, unsurprisingly, he even suggested, “Amazon KDP for their KDP Select program, especially if you’re just starting out.”

It was around this time that I realized something…  I had focused most of my marketing on my print books for The Sword of Dragons.

And I realized that this probably was a mistake.

Why Was Print Important To Me?

Well, first of all, it still is…for one simple fact.  I love books.  I love physical books.  And all of my life, I’d dreamt of getting my books onto bookshelves.  In 2015, that dream became a reality.

But I still focused on it.  Still focused on getting people to buy printed editions.  Went to conventions to sell them (don’t worry, I still will :) ).  Urged people to buy them.

And I occasionally posted advertisements and sales on Kindle…whenever the whim struck me.

But I wanted my books to be read and to sit on bookshelves the world over!  I wanted to autograph them!  I wanted physical interaction, physical books, physical everything!

Why Should I Focus on eBook?

Because that’s frankly where the market has gone.  Not to say that I will not put out print editions or carry around printed editions to sell if I happen to run into someone who wants a copy.

A balance seems to have been struck between popularity of eBook vs. print, and I will always love and prefer physical books.  But what about the voracious readers, or as they called them in the panels, “serial readers,” the people who read an entire book every day?  Not only would buying printed books get expensive, but think of how much space they would need to store them?

Plus, as was noted in the panels, Kindle Unlimited is essentially the Netflix of books.  Pay a flat fee, and read as many books as you want.  It’s given voracious readers access to books at home unlike ever before.  Sure libraries are free, but if you found a book you wanted to read right now, and the library didn’t have it, you’d have to wait.  Or if you found an author you loved, but they only carried some of their books, you were out of luck, or at least had to wait for them to decide to bring in more of that author’s books.

Kindle Unlimited, it seems, is what is turning the tide in eBook’s favor.

And for self-published authors, it could very well be a good thing.  It gives the serial readers access to your books that they might never have had before.

Knowing that I hardly ever paid for advertising for The Sword of Dragons, I can tell you that when I first enrolled my books in KDP Select, I started seeing regular reads, which translated to regular royalties.  Granted, not a lot of money came in from that, but it was better than nothing.  And now that I’ve dropped my books out of KDP Select in anticipation of releasing the 2nd editions?  Nothing.

No sales.

That alone convinces me that, for a relatively unknown author like me, KDP Select/Kindle Unlimited is my best bet at getting people to give me a chance.

What Does This Mean About My Future Plans?

Rise of the Forgotten

Regarding my 2nd edition releases, and all future releases, well they’re still getting their physical copies.  I know that I’m not the only one in the world who loves physical books.  And if I can figure out how to sell it, I still want to sell a box set of the 2nd editions and The Orc War Campaigns.

However, I’ll also put more effort into the eBooks.  Last time I just let Kindle auto-convert my books to eBook format and did nothing else.  I didn’t inspect to ensure no conversion errors.  And as I already mentioned, I hardly paid for any advertisement.

That’s all going to change.  As I’ve said recently, it should be an author’s job to create the best product that they can, not just in quality of story and writing, but also in the actual product itself, its appearance.

I hope this is the right move.  I’m pretty sure it is :)

What do you think?

Thanks for reading!
-Jon Wasik

When Is It Too Late To Add Something New?

Hi everyone!

First I want to apologize for the lack of a blog post last week.  It was a busy weekend, plus my ADHD was extremely bad :(  I sat down to at least write a “Sorry no blog post this week” and just…nothing would come out, I couldn’t focus at all.

Adding New Genre Elements

Anywho, on to today’s blog topic!  When is it too late to add something new to a series?  A new element, a new story line…I guess that’s rather vague, so perhaps I’ll jump right into why I’m asking this question.

My previous blog entry talked about developing the story for book 4 of the Sword of Dragons series (which, by the way, is already shaping up to be more complex than book 3, story-wise!)  Part of the development has involved trying to give more time and attention to the supporting characters.

This led to an element I’ve known for years I wanted to introduce: airships, and an airship captain as a character.  But I didn’t know who to make that character, what that character would be like.  So I started thinking about that.

Image Source – http://wowwiki.wikia.com/wiki/Gnome

Initially I started going down the path of a gnome.  In some fantasy stories, especially Warcraft, that is typical: gnomes are steampunk engineers in the Warcraft universe.  I also wanted this new captain to flirt heavily with one of the female supporting characters already introduced (I’m intentionally not saying whom at this time, spoilers ;) )

But then I thought, no, because of Warcraft, gnome engineers and airship captains has kind of become a staple of fantasy, and I wanted to do something different.

I still don’t know exactly what species, but I’ve also tried to increasingly show women in strong positions, so I decided I’m going to make the airship captain a woman…but then, I still wanted to do the story line involving the flirtation with the supporting character I mentioned.

Image Source – http://legendofthecryptids.wikia.com/wiki/Airship_Captain_Sally

And that’s where I come to the meat of this post.  To avoid spoilers, I won’t say if a relationship ever sparks up between these two characters, but I have not yet explicitly shown or featured homosexuality in my series.

Why?  I could go into a detailed explanation, but it basically boils down to the fact that when I first started developing Sword of Dragons over 15 years ago, it was still a very taboo topic and I didn’t give it much thought.

First and foremost, I know that this would alienate some existing readers who are extremely anti-homosexual.  But it would also attract readers from the LGBTQ+ community.  I don’t want to get into the topic of “is it right or wrong” at this time, that is not the focus of this blog post.

But this does mean that I’ll be introducing a completely new element into the 4th novel of the series.  Actually, 2 elements, one that has been intended for some time, and one not.

This does not mean that the Sword of Dragons series will become a steampunk novel series or a homosexual erotica series.  It will remain, at its core, a fantasy adventure series.  But just like all fantasy adventure or sci-fi, it is a genre that can include elements of many other genres without it being out of place.

Image Source – https://digitalart.io/digital-art/fantasy-art-horror-warriors-wallpaper

Fantasy stories can also be romances (and often are.)  They can be horror.  They can even be buddy-cop type stories (that could be an interesting story to write someday!)  Or murder mysteries.  They can be about individuals or about entire worlds, they can cover small personal struggles, massive interplanetary wars, and everything in between.

If you’ll pardon the pun, that is the magic of fantasy.  It can be just about anything!  It can take the writer and the reader anywhere their imaginations can fathom.

The hard part is making something new and fresh while also keeping it consistent.  So what do you think, dear readers?  Is book 4 too late to introduce these new elements, whether planned or not?

In case you’re thinking back and wondering, both of these elements were previously hinted at in the series.  The steampunk is a combination of magic and technology, IE science and magic together.  That has been hinted at in that I’ve made the physics of the universe, outside of magic, work like reality.  Planets orbiting stars, etc.  And the LGBTQ+?  Well, I’m still wondering how many people have picked up on it, but let’s just say you might take a closer look at the final episodes of The Orc War Campaigns :)

Update on Rise of the Forgotten

I’m about halfway through chapter 27 on editing!  I’ve been focusing more on the edits than the map-making lately, mostly because that has aligned with my schedule and opportunity.  But since I’m almost finished with edits, that means it’ll soon be time to finish the map and get a proof copy of the novel ordered!  I’m hoping by December I’ll have the first proof copy in hand.

I can’t wait to be able to release it for you all to read!  :D

Thanks for reading,
-Jon Wasik

The Trials Continue – 2016’s Highs and Lows

Hey everyone, welcome to the last blog of the year!

And what a year it has been…with some of my greatest highs and some of my lowest lows.  I wish I could say this roller coaster was for me only, but based on the memes I keep seeing on Facebook, 2016 has been one of the most difficult years for many people, and not just because of celebrity deaths.

Originally Posted by Cinnabon.
Originally Posted by Cinnabon.

Though I do wish to pay tribute to some of my favorites who passed this year, those who have inspired and left behind a legacy no one will soon forget: David Bowie, Alan Rickman, Anton Yelchin, Ron Glass, John Glenn, and Carrie Fisher.  Not to belittle all those who passed in 2016, but these five were the ones that hit me the hardest.

Looking Back on 2016

2016 started on a heart-breaking note for me, as my relationship at the time was already coming apart.  I’d spent the holidays alone, and it was one of the loneliest times of my life…  On top of that, I had failed to get Burning Skies out in November as I had originally planned, 6 months after book 1’s release.

digital-cover-1While production of The Orc War Campaigns was in full swing, I wasn’t sure it was going to do well.  I was scared that fans wouldn’t accept that as a substitute for the delayed release of Burning Skies.  I wasn’t sure the story would do well.  But I was looking forward to exploring my own wounds in the story…

In fact, as a reader recently pointed out to me, I have infused my past relationship failures into my writing a lot lately.  At the beginning of 2016, I was full of cynicism and anger, I’d given up on relationships.  I couldn’t bear another heartbreak…

Never-the-less, I trudged forward.  I said “Hell with it” and focused all of my efforts on writing and getting my name out there.  This year I had my first table at a convention, that of Starfest 2016, and sold several novels there!  It was an exciting beginning, and sales for book 1 were relatively steady in general at this point.

Character design and model: Beck Stewart. Photo by WeNeals Photography.
Character design and model: Beck Stewart. Photo by WeNeals Photography.

Then I attended Anomaly Con, a steampunk convention in the Denver area, and met some amazing authors!  In fact, of all of the conventions I’ve attended, I think Anomaly Con had the best organization for Author’s Row.

Better still, one of the most important introductions of my life was made that weekend: I met fellow author Beck Stewart.  And while I didn’t know it at the time, that brief introduction late Saturday night would become the love of my life…  :)

Burning Skies Release

Burning-Skies-Digital-FinalWhile the Orc War Campaigns had to go on a mid-season hiatus, this led to the successful release of the 2nd novel of the Sword of Dragons series, Burning Skies, and what a release it was!  I had an amazing release party with family and friends, and in the first couple months of release, I sold dozens of copies!

I was on a high – everything was starting to go right.  A couple months after the release, Beck and I started dating, and interest in my novels was on the rise.  Though terrified at one point that I was going to lose my mother, she pulled through, and the middle of 2016 was one of the best times of my life :D

But alas, not all would continue to go so well.  Sales for both book 1 and book 2 suddenly just…stopped.  No gradual draw-down, no indication it would happen, just all of a sudden…

Image source - google.com
Image source – google.com

And as 2016 comes to an end, sales continue to be almost non-existent.  Honestly I’m not sure what I’m doing wrong…  Advertising campaigns on Amazon are no longer drawing interest, and all attempts to get others to buy my novels have failed.  And while The Orc War Campaigns has completed successfully…I’ve received no feedback.  I don’t even know if anyone has read it.

As a writer, right now, I feel like a complete failure.  Months of negligible sales, including at a convention this fall, no more fan mail, it’s like everyone just…forgot about the Sword of Dragons.

I’m not sure where to go from here.  I’m trudging along on book 3, though running into a bit of writer’s block (3 days to write 1 chapter?  That’s bad…) And I don’t know what else I could do to boost sales.

Ending 2016 On A High Note

Image Source - stylecaster.com
Image Source – stylecaster.com

But for all of the despair I feel about writing, I can’t end this article on a low note.  Because for all of that, there are also some amazing things going on in my life!  My relationship continues to grow, and I got to spend a usually depressing time of the year with my girlfriend and our families!

In fact, writing aside, this turned out to be one of the best years of my life!  :D  And while I really hope I can turn my writing career around in 2017, I am so glad to no longer have to face it all alone.  I am so glad to have a companion in life, a writing partner, a cosplay partner, and my best friend :)

For all of the darkness in 2016, my Starshine has lit up my life in a way no one else could ever do.

Plans for 2017

For 2017, I want to try to get The Orc War Campaigns into print this year.  But more important is my desire to release book 3 of the Sword of Dragons by the end of May…and I honestly don’t know if I can.

The Orc War Campaigns took up more of my time than I expected, and I fell waaaay behind.  Between that and my bout of writer’s block…I’m really afraid I won’t make it in time.  Maybe a novel every year is an unrealistic expectation for myself.  I’m really not sure.  I also don’t want to rush out a mediocre product.  I want book 3 to be at least as good as books 1 and 2.

So that’s a decision I’ll have to make in the next few months – try to keep to the schedule, or delay book 3’s release….  Which would you prefer, my dear readers?  Try to get it out on time, or take my time on it and shoot for a winter release?

On that note, I wish you all a fantastic New Years tonight!  Be safe, have fun, and I’ll see you in 2017!

Thanks for reading :)
-Jon Wasik