Tag Archives: The Martian

Self Publishing Success – The Martian

Hi everyone, welcome back to A Writer At Heart!  After a short hiatus, I’m back for more writerly goodness!  Please note that starting today, the posting schedule will be once a week every Sunday.  This will give me Friday night and Saturday’s to write new content for you all :)  And now, on to today’s post!

The Martian

Movie Poster for The Martian

In recent years, the movie The Martian has garnered considerable attention.  Based on a novel by Andy Weir, the producers and director of The Martian went to great lengths to ensure (mostly) scientific accuracy, working with NASA on an unprecedented scale, and creating what some critics call one of Ridley Scott’s best movies.

The novel itself was becoming a success before the options for the movie rights were sold in 2013.  However…what if I told you The Martian was self-published?

And not even self-published in the ‘traditional’ way, but in a rather unique way.

Chapter by Chapter – For Free

When Weir started working on the idea for The Martian, he had already been rejected by traditional publishers for other works, and decided to go a different route.  He published The Martian, for free, chapter by chapter on his website.

The Martian hardback novel

It was only when his growing number of fans asked him to publish the novel on Amazon Kindle that he started charging, at only 99 cents (the cheapest KDP allows authors to publish their novels.)  Within three months, he’d sold 35,000 copies!  In 2013, an audiobook publisher and a print publisher both bought rights to The Martian.

So how did he go from an unknown, posting his story for free on the internet, to making hundreds of thousands of dollars, and getting a multi-million dollar movie adaptation?

I’ve not actually read The Martian myself, but a part of it I think has to do with the quality of the story (based on reviews.)  Weir went to great lengths to make his novel scientifically accurate, and from some articles I’ve read online (including, yes, Wikipedia) he listened to what readers of his chapters said when they corrected scientific inaccuracies and had suggestions about characters.

Perhaps this is part of it, too.  Not only does he have a compelling topic in his novel, one which is growing in everyone’s mind as NASA prepares to send humans to Mars in 2030, but he listened to and engaged with his readers.  He didn’t dismiss them.  He didn’t belittle them.

To quote a character from Stargate SG-1, “Never underestimate your audience. They’re usually sensitive, intelligent people, who will respond positively to quality entertainment.”

What do you all think?  What was the secret to Weir’s success?  Is there another element that took him from an unknown to a best-selling author through self-publishing?  Curious minds want to know :)

Thanks for reading!
-Jon Wasik