As of today, my triple-book release is nine days old! Still very new :) But now that all of the hard creation process is done (you know, writing, editing, creating covers, formatting, etc), the truly hard part for me begins.
Marketing my books.
I would say “as a self published author, this is especially important,” but let’s be honest, this is vital for ANY author. You may have created this extremely awesome and wonderful book for people to read…but how do you get the word out?
With the original books 1 and 2, I fell considerably short in my efforts. And I didn’t take advantage of social media, which is probably one of my biggest mistakes.
I bought ads now and again on Amazon, but that was it, and I was never consistent. I got tables at conventions, gave my cards out to everyone I could, but that can only take you so far, and I’m starting to discover that handing your card out does very little (not to say I’ll stop doing that.)
So now I’m pushing harder, and trying things I hadn’t tried before for marketing.
Among them? Facebook and instagram ads. I just started them after a photo session of the eBook editions (thank you to my wife Beck for taking and editing this photo, it turned out beautifully,) so we’ll see if it works out. I also updated my facebook author’s page with a ‘shop now’ button and tagged my products, which is a feature I never knew you could do!
I’m also heavily pushing my first book on Amazon ads.
Already I’m quite happy with how the books are doing in the Kindle Unlimited store. I’ve had record numbers of reads for multiple days! Each book is already doing far better than the previous books ever did. Hopefully I can keep this going and build some more momentum!
I cannot over emphasize how important marketing is to success with your books. Don’t spend so much time and effort on it that you never get your next book written, but don’t dismiss it, ESPECIALLY if you’re a debut author and no one knows your name yet. Get the word out. Get your name out there.
And then get to work on your next book! Because if you hook readers, they’re gonna want more!
I’ve done a lot of the back-end work for marketing now, so I feel like I’m ready to focus on book 3 of the series again. In fact, this week I already started work on it again! But more on that later :)
For now, I hope the beginning of everyone’s holiday season has gone well!
Thanks for reading,