Article Cover Art by Dan dos Santos
Hey everyone, I’ve exciting news! A new novel will becoming out soon! And it isn’t the next Sword of Dragons novel! (Don’t worry, book 4 is still in progress!) (That’s a lot of exclamation marks in one paragraph!)
I’ve accelerated my plans and decided to publish Chronicles of the Sentinels – Legacy now. Well, not now now, but I’ve started preparations for it to come out later this year.
And this time, I’m doing something I’ve never done before – using original, commissioned cover art!
The Search For Art
About a month ago, maybe two months, I still hadn’t heard back from another agent I had queried back in March, and was thinking of moving on to another agent. And, just for the fun of it, decided to start looking into what it would be like to self-publish Sentinels.
Like the Sword of Dragons, I started looking for stock art to purchase rights to on Shutterstock and iStockPhotos. I’d had great luck with finding appropriate art for the Sword of Dragons, and was hoping I’d be just as lucky with Sentinels!
It…definitely didn’t work out that way. There is a lot of amazing urban fantasy artwork out there! But it’s all very character-specific. And I also started looking back at all of the urban fantasy books I’d read, as well as the books Beck reads, and realized that was the typical cover art for urban fantasy – character-centric.
And from what I can tell, there aren’t many urban fantasies out there with a Japanese-American protagonist.
In other words, stock art wasn’t going to get me what I wanted. I could have gone in a different direction, like some of the more symbolic cover art the YA dystopian genre used a lot, but I’d learned my lesson already about making cover art appropriate to your genre. Going different means you’re less likely to attract attention from your target audience.
Which meant only one thing – if I self-published, I needed to commission an artist to have custom art made.
*Gulp*
Finding Affordable Artists
I don’t quite remember what the trigger was that made me decide I was finally going to self-publish, but it came shortly after my difficulties finding stock art. I had ideas for how to afford custom art, primarily centered around funding a Kickstarter campaign. I made a Kickstarter account and started looking at, and backing, several campaigns.
I was blown away by the amount of support for authors on Kickstarter! Most projects I found were at least fully funded, and several were upwards of 200%, 300%, or even 400% funded! I thought to myself “Surely this means I can succeed! There’s already a lot of support for my new trilogy, I’m sure I could garner enough attention to get at least enough funding for a cover!”
But I couldn’t possibly know how much a Kickstarter campaign would need to be without knowing how much the art would cost. So began the search for an artist.
It…didn’t start out good at first. But that’s also because I ‘shot for the stars.’ I approached a couple of very well-known artists just to see how much I might need to raise for them. The amount was somewhat staggering…the least expensive of the artists would still charge more than I’ve made throughout my entire writing career thus far!
I certainly don’t resent that – based on their cost and how long they estimated it would take them for most projects, they still are probably only barely making a living wage from it! But the biggest reason I didn’t go with them isn’t because of cost – that could potentially have been covered by a kickstarter.
It was timing. They were booked out to either the end of the year or even well into next year, and I’ve become hellbent on publishing book 1 in time to take it to our booth at WhimsyCon later this year.
It’s thanks to suggestions by friends on Facebook that I finally found an artist, and a talented one at that. A website that, ironically, I first heard about through an article that said to stay away from it, but then multiple self-published author friends suggested it as an excellent source: Fiverr.com
Finding The Right Art Style
Naturally the first thing I did was read up on Fiverr.com, and it quickly became apparent why that first article was so adamantly against the service – there are scams on Fiverr.com. Not scams tolerated or encouraged by the owners, but like pretty much anywhere online that offers services, it was subject to people who abuse its system.
Let’s just say that ratings and rankings on Fiverr.com matter. Do your due-diligence. Within 10 minutes of looking, I found at least four ‘artists’ on Fiverr.com (who were only members for about a month) that were showcasing the exact same artwork as their own. All of these artists had no ratings or reviews, and their biography was so ‘stock’ and full of bad grammar and misspellings that it reminded me of emails scams.
Before long, I’d narrowed down the list of potentials to five artists. Then further poking around made me realize that two of those artists were potentially fake and using other persons’ artwork as their own.
Finally, it boiled down to an artist with dozens of five-star reviews, who has been a member since 2019 and has lots of successful projects on showcase, and whose style matched what I had envisioned for the front cover.
And he was affordable. So much so that, if I chose, I could completely skip the Kickstarter campaign (more on that in a little bit.) So I contacted him with a detailed message about what I wanted, what I was thinking, etc. He replied quickly, and was very enthusiastic about working with me! After only a couple of days of very positive collaboration, a job was officially created through Fiverr.com, and work commenced.
I was both excited and terrified! I feel like, especially over the past year, a lot of things have worked against me, and every time I think something is going to work out and be exactly what I want, I’m disappointed or even burned.
That didn’t happen here. After eight days, the artist showed me the first draft (is that what artists call the initial artwork?) and I was immediately in love with the art! I only needed to request a few relatively minor adjustments, and by the next day, the project was completed, and I had the final artwork in hand. I’ve over-simplified the entire collaborative process, but let’s just say that the artist Shupeipa was a joy to work with, and I fully intend to commission him again for books 2 and 3!
Yup, you read that right – the cover art for Chronicles of the Sentinels – Legacy is already completed and in-hand! So what’s next? That’s a good question…
To Kickstarter or Not To Kickstarter
The artwork was affordable for me, so a Kickstarter campaign isn’t necessary…however… The artwork still cost out-of-pocket money, and there’s still a lot of work ahead of me that’ll cost out-of-pocket.
But, perhaps more importantly, is the potential marketing behind a Kickstarter. I can generate buzz ahead of the release, and if I get the funding I hope for, I could spend money on some extra goodies. But most importantly, it’s potential exposure to more audience members. It’s pure and simple marketing.
But the question is – what extras would I include? And before you start giving me ideas, here’s the thing – I recently started a new job that’s requiring a lot of attention and energy, my hours have shifted as a result, and I’m already feeling somewhat overwhelmed with the new aspects of this project and the prospect of a Kickstarter campaign. There are a lot of great ideas I’ve already had or been suggested, that are simply too much for me to do, in the time that I want to do, with what little free time and energy that I have at my disposal right now.
And then there’s distribution of print editions for a successful Kickstarter campaign. I don’t know how I would do it internationally, without spending an ungodly amount of money or charging potential backers an ungodly amount of money.
Which means that I’d have to limit physical shipping to the U.S. only, drastically narrowing down the pool of potential backers.
Is it worth it to go through with this? I honestly am on the fence right now about it. Which is even worse, because I need to get it going as soon as possible if I want to have a month-long campaign and still be able to publish by early August.
What do you think, readers? And what are some low-impact ideas for Kickstarter rewards? We’ve already had the idea of putting every backer in the Acknowledgements section of the book, autographed physical copies for those who do the higher-end tiers, bookmarks, maybe bubble pins/buttons with adorable custom artwork of Nina by Beck (Nina is a foot-long dragon featured throughout the trilogy, who has a penchant for hording bottle caps.) And perhaps a digital or even physical poster of the cover. Any other ideas that won’t require a ton of work? Or do you think that might be enough goodies?
Anyway, this blog entry has already gone on longer than I planned, so I’ll leave things at that. I’ll definitely post more later as things develop. In the good news department, though, I’ve already put together the print edition cover, and have ordered a proof copy of the book from Amazon KDP! All in all, things are moving fast, in a good way :)
Thanks for reading!
-Jon Wasik